INTERACTIVE INFOGRAPHIC: ‘Four percent challenge’ addresses reel gender disparity in Hollywood

Though women make up half of the workforce, women in leadership positions are still uncommon and this is no different in the entertainment industry. A study under the University of Southern California’s Annenberg Inclusion Initiative(Aii) found that the top 100 grossing films of 2018, only four were directed by women.

At the “Making the (In)visible: Radical Transparency in the Data-Driven Age” panel Jan. 25 hosted at Sundance with the Aii and moderated by Stacy Smith, founder of the Aii, actress Tessa Thompson formally launched the “TIME’S UP 4% Challenge” of the “#TIMESUPX2” to address the disparity. This challenge, calls for people in entertainment to “announce [their] commitment to [working] with a female director on a feature film in the next 18 months.” Dozens of people in front of and behind the camera have publicly made this pledge as well as seven major studios like Warner Bros and MGM.

 

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Read More: 

• The Celluloid Ceiling: Behind-the-Scenes Employment of Women on the Top 100, 250, and 500 Films of 2018
• The Annenberg Inclusion Initiative
• Motion Picture Association of America 2018 Report
• WomeninHollywood.com 2018 Statistics
• Boxed In 2017-18: Women On Screen and Behind the Scenes in Television
• Inequality in 1,100 Popular Films: Examining Portrayals of Gender, Race/Ethnicity, LGBT and Disability from 2007 to 2017